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ux design

ui design

product design

How I use UX Design to help people reintegrate in the city post-pandemic.

company

Winn.Go

year

2023

Product

App

The Challenge & Goals

The pandemic has dramatically changed our daily lives and social interactions. This app aims to assist people in organizing and participating in events, facilitating community connections, and enhancing city exploration.

Our key goals to achieve this mission:

1

Foster Social Engagement

Encourage users to connect with others, fostering new friendships and strengthening social bonds.

2

Post-Pandemic Recovery

Support users transitioning from pandemic-related isolation by providing a safe and enjoyable social interaction platform.

The Solution

An app designed to streamline post-pandemic social experiences. Connect with individuals who share your interests and explore local happenings efficiently. From personalized meet-ups to curated events, Winn.Go is a tool for helping people socialize.

1

City Exploration

Inspire users to rediscover and explore their cities, promoting a sense of adventure and appreciation for local delights.

2

Branding & Visual Identity

Create a tangible brand to capture public attention and strengthen visibility.

Desk Research
Discovery

Desk Research helps me elaborate a line of thought with solid arguments and reliable data already collected from other people.

Part of my design process was understanding people's behaviours involved in the problem. This information guided me on what path to follow and the next steps. Therefore, conducting research was a lifesaver in my process.

Desk Research helps me elaborate a line of thought with solid arguments and reliable data already collected from other people.

Part of my design process was understanding people's behaviours involved in the problem. This information guided me on what path to follow and the next steps. Therefore, conducting research was a lifesaver in my process.

Desk Research helps me elaborate a line of thought with solid arguments and reliable data already collected from other people.

Part of my design process was understanding people's behaviours involved in the problem. This information guided me on what path to follow and the next steps. Therefore, conducting research was a lifesaver in my process.

“Research has shown that sensitivity is now much more important in communicating with their users. Many companies’ team are working towards a softer brand voice. They’ve realized that their customers don’t want to see high-pressure sales tactics right now, particularly in the context of travel.”

“Research has shown that sensitivity is now much more important in communicating with their users. Many companies’ team are working towards a softer brand voice. They’ve realized that their customers don’t want to see high-pressure sales tactics right now, particularly in the context of travel.”

“Research has shown that sensitivity is now much more important in communicating with their users. Many companies’ team are working towards a softer brand voice. They’ve realized that their customers don’t want to see high-pressure sales tactics right now, particularly in the context of travel.”

COVID-19 Has Changed Your Users - NNg Article from 2020.

Users Behaviours
Discovery

We can see below how the scenario could change user behaviours and preferences.

We can see below how the scenario could change user behaviours and preferences.

We can see below how the scenario could change user behaviours and preferences.

COVID-19 Has Changed Your Users NNg Article from 2020.

“In the first year of the COVID-19 pandemic, global prevalence of anxiety and depression increased by a massive 25%, according to a scientific brief released by the World Health Organization (WHO)”

“In the first year of the COVID-19 pandemic, global prevalence of anxiety and depression increased by a massive 25%, according to a scientific brief released by the World Health Organization (WHO)”

“In the first year of the COVID-19 pandemic, global prevalence of anxiety and depression increased by a massive 25%, according to a scientific brief released by the World Health Organization (WHO)”

Article by Who.

COVID-19 Has Changed Your Users NNg Article from 2020.

COVID-19 Has Changed Your Users NNg Article from 2020.

CSD Matrix
Discovery

I used the CSD Matrix to help me decide what to do and define where and how to obtain each type of missing information.

I used the CSD Matrix to help me decide what to do and define where and how to obtain each type of missing information.

I used the CSD Matrix to help me decide what to do and define where and how to obtain each type of missing information.

User Research
Qualitative Analysis

User research provides an essential foundation for design strategy.

 I did an online survey using Google Forms to validate my suppositions and doubts. 

Below are some of the questions I asked in the form.

User research provides an essential foundation for design strategy.

 I did an online survey using Google Forms to validate my suppositions and doubts. 

Below are some of the questions I asked in the form.

Benchmark

A Competitive Analysis was crucial to gather insights about trends, flows and interactions—the ins and outs of how the competitors work and identify potential opportunities and gaps.

Sitemap & Wireframes

A simple and objective structure at first, functional to gather feedback and test the solution, understanding potential involvement with the App.

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PRODUCT DESIGN

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Toro Investimentos

SoluCX

BRAND design

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NAVIGATION

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About

Projects

Blue Rivera · ©2024

Blue Rivera · ©2024

Blue Rivera · ©2024