Meraki is a coffee shop with organic and artisanal products, warm coffee and cozy atmosphere to offer a space that refers to the feeling of ''Grandma's house''. The brand supports independent artists, with it's product ''Biscoito Poético'' (Poetic Biscuit), where poems are handwritten on the package, and also has social projects like ''Meraki Sorrisos'' (Meraki Smiles), in which it donates part of the sales value of its cookies to needy communities in the region.